1. | ![]() |
Introduction | Introduction | ![]() |
2. | ![]() |
New Media Advertising in Bussiness and Society | Explanation of new media advertising and integrated marketing communication | ![]() |
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New Media Advertising in Bussiness and Society | Explanation of new media advertising and integrated marketing communication | ![]() |
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3. | ![]() |
Social, Ethical, and Regulatory aspects of NMA | Ananlysis of the benefits and problems of advertising and promotion in a capitalistic society and debate a variety of issues concerning their effects on society's wellbeing. | ![]() |
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Social, Ethical, and Regulatory aspects of NMA | Ananlysis of the benefits and problems of advertising and promotion in a capitalistic society and debate a variety of issues concerning their effects on society's wellbeing. | ![]() |
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4. | ![]() |
The ethcial aspects of advertising | Explanation of Advertising Ethics | ![]() |
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The ethcial aspects of advertising | Explanation of Advertising Ethics | ![]() |
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5. | ![]() |
Understanding online consumer bahavior | Understanding the two approacehs to understand consumers | ![]() |
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Understanding online consumer bahavior | Understanding the two approacehs to understand consumers | ![]() |
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6. | ![]() |
Online Consumer Culture (1) | Explanation of the relationship between culture and advertising | ![]() |
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Online Consumer Culture (1) | Explanation of the relationship between culture and advertising | ![]() |
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7. | ![]() |
Online Consumer Culture (2) | Explanation of global consumer culture, advertising persuasiveness and consumer cultural values | ![]() |
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Online Consumer Culture (2) | Explanation of global consumer culture, advertising persuasiveness and consumer cultural values | ![]() |
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8. | ![]() |
Marketing and Advertising Planning | Overview of marketing and advertising planning strategy | ![]() |
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Marketing and Advertising Planning | Overview of marketing and advertising planning strategy | ![]() |
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9. | ![]() |
New Media Advertising Planning (1) | Explanation of budgeting and media planning | ![]() |
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New Media Advertising Planning (1) | Explanation of budgeting and media planning | ![]() |
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10. | ![]() |
New Media Advertising Planning (2) | Overview of general procedures in planning media and media strategy | ![]() |
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New Media Advertising Planning (2) | Overview of general procedures in planning media and media strategy | ![]() |
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11. | ![]() |
New Media Advertising Planning (3) | Overview of general procedures in planning media and media strategy | ![]() |
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New Media Advertising Planning (3) | Overview of general procedures in planning media and media strategy | ![]() |
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12. | ![]() |
Marketing Communication Media | Overview of challenges in the contemporary media environment | ![]() |
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Final Project Presentation | Students' presentation on new media advertising for Pocky | ![]() |