1. | ![]() |
Introduction to the Course | Introduction to the Course | ![]() |
2. | ![]() |
What is marketing? | What is marketing? | ![]() |
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Marketing 1.0, Marketing 2.0, Marketing 3.0 | Marketing 1.0, Marketing 2.0, Marketing 3.0 | ![]() |
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3. | ![]() |
Segmentation /Targeting /Positioning Strategies | Segmentation / Targeting / Positioning Strategies |
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Segmentation /Targeting /Positioning Strategies | Segmentation / Targeting / Positioning Strategies |
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4. | ![]() |
What is Consumer Behavior? | What is Consumer Behavior? | ![]() |
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What is Consumer Behavior? | What is Consumer Behavior? | ![]() |
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What is the Mission Statement? | What is the Mission Statement? | ![]() |
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Marketing Objectives | Marketing Objectives | ![]() |
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6. | ![]() |
BCG Matrix | BCG Matrix | ![]() |
7. | ![]() |
Branding Strategies | Branding Strategies | ![]() |
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Product Concepts | Product Concepts & Services Marketing New Product Development and PLC |
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Product Concepts | Product Concepts & Services Marketing New Product Development and PLC |
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9. | ![]() |
Managing Marketing Channels and Implementing Interactive and Multi-Channel Marketing | Managing Marketing Channels and Implementing Interactive and Multi- Channel Marketing |
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Managing Marketing Channels and Implementing Interactive and Multi-Channel Marketing | Managing Marketing Channels and Implementing Interactive and Multi- Channel Marketing |
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10. | ![]() |
Building the Price Foundation | Building the Price Foundation | ![]() |
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Building the Price Foundation, Integrated Marketing Communications | Building the Price Foundation, Integrated Marketing Communications | ![]() |
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11. | ![]() |
Advertising, Sales promotion, and PublicRelations + Emarketingstrategies | Advertising, Sales promotion, and Public Relations + E-marketing strategies |
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Advertising, Sales promotion, and PublicRelations + Emarketing strategies | Advertising, Sales promotion, and Public Relations + E-marketing strategies |
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12. | ![]() |
Social Metworks | Social Metworks | ![]() |