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Basic Concept of Marketing | • 01. Definition and Development Process of Marketing • 02. General Overview of Marketing • 03. Marketing Mix Strategy | ![]() |
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STP Strategy | • 01. STP Strategy • 02. Segmentation • 03. Targeting • 04. Positioning | ![]() |
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Promotion Strategy | • 01. Promotion • 02. Advertising • 03. Publicity • 04. Sales Promotion • 05. Personal Selling | ![]() |
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Service Marketing | • 01. Service and Service Merchandise • 02. Types of Service Merchandise • 03. Marketing Strategy according to Service Characteristics • 04. Demand and Supply Management of Service Merchandise | ![]() |
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Brand and Branding Strategy | • 01. Brand • 02. Branding • 03. Brand Identity and Brand Asset • 04. Brand Extension | ![]() |
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Consumer Behavior Theory | • 01. Consumer Behavior • 02. Motivation and Conflict of Consumer Behavior • 03. Factors Affecting Consumer Behavior • 04. Purchasing Decision Process | ![]() |
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Consumer Decision and Selection | • 01. Decision Model and Heuristic • 02. Decision Context and Framing Effects • 03. Prospect Theory | ![]() |
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Industrial Goods Marketing | • 01. Industrial Goods Marketing • 02. Industrial Goods Customer and Purchasing Activities • 03. 4P Mix Strategy of Industrial Goods Marketing | ![]() |
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Marketing Research | • 01. Marketing Research • 02. Marketing Research Procedure | ![]() |
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Product Strategy and New Product Development | • 01. Product • 02. Product Development • 03. Product Price and Demand Estimation | ![]() |
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Internet Marketing 1 | • 01. Internet and E-Business Model | ![]() |
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Internet Marketing 2 | 02. Internet Marketing | ![]() |
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Direct Marketing 1 | • 01. Direct Marketing • 02. Email Marketing | ![]() |
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Direct Marketing 2 | • 03. Tele-Marketing • 04. Database Marketing | ![]() |
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Customer Relationship Management 1 | • 01. Customer Relationship Management • 02. Data Mining for CRM | ![]() |
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Customer Relationship Management 2 | • 03. Strategic Analysis and Practical Applications for CRM • 04. Paradigm Shift for Successful CRM | ![]() |