This course is designed to introduce Marketing Management, which is one of the four major functional areas in business. The main objectives of the course is to enable students to enhance strategic mind and to provide foundations for advanced marketing courses such as marketing research, consumer behavior, new product management, channel management, and advertising management. Main topics addressed in this course are marketing concept, process of marketing strategy planning, consumer analysis, situational analysis, market segmentation, targeting strategy, positioning strategy, and introduction to four functional areas including product management, channel management, promotion management, and pricing management.