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Introduction | 1.1. Introduction and Background of Electronic Commerce | ![]() |
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Introduction | 1.2. Components of Electronic Commerce 1.3. Structure of Electronic Commerce | ![]() |
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B2C | 2.1. Introduction 2.2. Change of Distribution Business Model | ![]() |
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B2C | 2.3. Channel Conflict and Conquest Strategy 2.4. Internet Shopping Mall • 03. Harvesting the Digital Capital | ![]() |
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Customer and CRM | 3.1. Introduction 3.2. Purchase Behavior of Online Customer 3.3. Purchase Decision Making of Consumer | ![]() |
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Customer and CRM | 3.4. CRM 3.5. CRM on the Internet 3.6. Composition of CRM System | ![]() |
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Advertisement | 4.1. Introduction 4.2. Terms of Advertisement | ![]() |
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Advertisement | 4.3. Methods of Internet Advertisement 4.4. Methods of Mobile Advertisement 4.5. Advertisement Strategy 4.6. Situations of Advertisement Market | ![]() |
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OnlineAuction | 5.1. Introduction 5.2. Online Auction | ![]() |
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OnlineAuction | 5.3. Types of Online Auction 5.4. Process and Technology of Online Auction 5.5. Future of Online Auction | ![]() |
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E-Service | 6.1. Internet Banking Service 6.2. Internet Stock Exchange Service | ![]() |
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E-Service | 6.3. Internet Assurance Service 6.4. Internet Travel Service 6.5. Internet Recruit Service 6.6. Other Internet Services | ![]() |
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EC Security & Payment | 7.1. Outlines | ![]() |
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EC Security & Payment | 7.2. EC Security 7.3. EC Payment | ![]() |
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B2B EC & E-Procurement | 8.1. Outlines of B2B EC 8.2. Structure of E-Market | ![]() |
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B2B EC & E-Procurement | 8.3. E-Procurement 8.4. Strategy of E2B EC 8.5. B2B EC vs. B2C EC | ![]() |