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1. What is business? | Students can understand the basic concept of business. | ![]() |
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2. The Evolution of Business | Students can define various types of business management principles. | ![]() |
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3. Entrepreneurs, Managers, and Employees | Students can describe the nature of entrepreneurship. | ![]() |
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4. Marketing and Product Development | Students can describe the issues in marketing research to identify and respond to customer needs. | ![]() |
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5. Operations and Material Management | Students can describe the nature of the operations and materials management process and explain how it buildscompetitive advantage and profitability. | ![]() |
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6. Human Resource Management | Students can understand issues in the recruiting process forqualified people and the selection process. | ![]() |
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7. Structure of Business Organization | Students can identify the organizational structure and cultureas important determinants of a company’s ability to pursuea profitable business model. | ![]() |
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8. Accounting | Students can explain how the company’s stakeholders are related to financialaccounts. | ![]() |
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9. Finance | Students can identify various methods of finance capital investments and differentiate the roles of debt and equity securities in financial decision making. | ![]() |
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10. Leadership and Motivating People | Students can identify various sources of a leader’s power and understand how leaders use their power to influence others. | ![]() |
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11. Multinationals and the Global Environment of Business | Students can describe the role of multinational companies in global production and identify the way they affect thecountries in which they operate. | ![]() |
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12. Business Ethics | Students can understand the relationship between ethics and the law and appreciate its importance in business environment. | ![]() |