앙트러프러너십 개론

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사회과학 >경영ㆍ경제 >경영학
강의학기

2015년 1학기

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4,282

강의계획서

가. 교과목 학습목표

기업가정신(앙트러프러너십)의 개념과 실재에 대한 이해

나. 교과목 소개

- 기업가정신의 개념 및 중요성

- 기업가정신의 핵심요소 이해

- 기업가정신의 핵심역량 이해와 실습

- 기업가정신 사례 고찰

- 창의적 사고에 의한 기회인식 및 문제해결

차시별 강의

1.	Emergence of Entrepreneurship	1. entrepreneurship definitions 2. entrepreneurial mindset Entrepreneurship evolves due to various factors. There are different schools of thoughts on the evolution of the entrepreneurship. • Macro View – Environmental Factors (e.g., institutional, social) – Financial/Capital Factors (e.g., venture capital) – Displacement (e.g., necessity driven; political, cultural, economic forces) • Micro View – Trait (e.g., achievement, creativity, determination, family background, educational training) – Venture Opportunity (e.g., opportunity driven) – Strategic (unique market, people, products, resources) There is a range of different entrepreneurial types on the continuum of different motivations and orientations according to personal and environmental factors. They are necessity driven, conventional, creative, opportunity driven, and serial entrepreneurs. They differ in terms of their motivations on the entrepreneurial engagement, where necessity driven is ones who are pushed into entrepreneurship (survivalists, low scale business operators etc.), and serial who are the ones motivated to engage in establishing multiple business areas for high growth.
2.	Definitions of Entrepreneurship	1. Entrepreneur types 2. Cases • DEFINITIONS OF ENTREPRENEURSHIP found in theories. • “Entrepreneur” is derived from French “Entreprendre” and, literally translated, means “between-taker” or “go-between” (Hisrich & Peters, 1998) . • “to undertake, organize, manage, and assume risks of a business.” • “Innovator, developer who recognizes and seizes opportunities; converts opportunities into feasible ideas; adds value through time, efforts, money, or skills; assumes risks to implement these ideas; and realizes the rewards from these efforts.” • Schumpter (1934) Entrepreneurship is seen as new combinations including the doing of new things or the doing of things that are already being done in a new way. • Penrose (1959) Managerial services execute entrepreneurial services(ESs). Entrepreneurs provides ESs. • Kirzer (1973) Alertness to unnoticed opportunities; therefore, entrepreneurship is the ability to perceive new opportunities. “Entrepreneurial Discovery • Drucker (1985) Entrepreneurship is an act of innovation that involves endowing existing resources with new wealth producing capacity. • Rumelt (1987) Entrepreneurship is the creation of new businesses. New business meaning that they do not exactly duplicate existing businesses but have some element of novelty. • Low & MacMillan (1988) Entrepreneurship is the creation of new enterprise. • Gartner (1988) Entrepreneurship is the creation of organizations, the process by which new organizations come into existence. Entrepreneurship ends when the creation stage of the organization ends.
3.	Entrepreneurial mind-set	Entrepreneurship in 3 perspectives • Entrepreneurship #1: Starting a small Business • Entrepreneurship #2: A mind-set • Entrepreneurship #3: Change the world
4.	How to change the world?	How entrepreneur change the world & examples
5.	Team Exercise #1	How entrepreneur change the world & examples
6.	Entrepreneurial competencies	entrepreneur traits & motivations
7.	Human Motivation factors In entrepreneurial process	entrepreneur traits & motivations
8.	Team Exercise #2	Problem finding & defining
9.	Opportunity Recognition	Problem finding & defining
10.	Creative Thinking	Creative Thinking & Problem Recognition
11.	Areas of Creativity	Creative Thinking & Problem Recognition
12.	Generating Ideas	Creative Thinking & Problem Solving
13.	Morphological synthesis	Creative Thinking & Problem Solving
14.	Entrepreneurial Venturing	Business Ideation
15.	Venturing Process	Business Ideation
	Bunsiness Modeling	Bunsiness Modeling
	Business Model Building	Marketing Entrepreneurial way
	Research Design	Entrepreneurial Marketing Strategies
	Entrepreneurial Marketing Strategies	Entrepreneurial Marketing Strategies
	Financial resources & financial statements	Financial resources & financial statements
	Start-up Finance	Financial resources & financial statements
	Team Presentation	Team Presentation