Global Marketing

동국대학교
애런스티븐스

페이스북 트위터 카카오톡 네이버밴드 링크복사

주제분류

사회과학 >경영ㆍ경제 >국제경영 및 통상학
강의학기

2015년 2학기

조회수

3,866

강의계획서

this course covers the subject of global marketing

Lectures include are as such as branding, pricing, advertising, foreignentry, culture and more as each are a relates to global ization ad global firms

수강안내 및 수강신청
※ 수강확인증 발급을 위해서는 수강신청이 필요합니다

Global Marketing Task

차시별 강의

1.	Global Marketing Task	Introduction to Global Marketing
	Global Marketing Task	Introduction to Global Marketing
2.	Theoretical Foundations	Theories of Global Marketing
	Theoretical Foundations	Theories of Global Marketing
3.	Cultural Foundations	Introduction to Culture and marketing
	Cultural Foundations	Introduction to Culture and marketing
4.	Country Attractiveness	Political Risk, Macroeconomics, Environmental Research, PLC
	Country Attractiveness	Political Risk, Macroeconomics, Environmental Research, PLC
5.	Export Expansion	Exporting, Entry Mode Selection
	Export Expansion	Exporting, Entry Mode Selection
6.	Licensing, Strategic alliances and FDI	Entry Mode Selection, Licensing & Franchising, Strategic Alliances & Joint Ventures, and FDI.
	Licensing, Strategic alliances and FDI	Entry Mode Selection, Licensing & Franchising, Strategic Alliances & Joint Ventures, and FDI.
7.	Understanding Local Customers	Local Marketing, Consumer decision process, local market research
	Understanding Local Customers	Local Marketing, Consumer decision process, local market research
8.	Local Marketing in Mature Markets	Mature Markets, Japan, EU, Australia and New Zealand, North America
	Local Marketing in Mature Markets	Mature Markets, Japan, EU, Australia and New Zealand, North America
9.	Local Marketing in New Growth Markets	New Growth Markets, Latin America, Asian New Growth Markets
	Local Marketing in New Growth Markets	New Growth Markets, Latin America, Asian New Growth Markets
10.	Local Marketing in Emerging Markets	Emerging Markets, BRICs, Marketing in Developing Countries, Russia, China, India
	Local Marketing in Emerging Markets	Emerging Markets, BRICs, Marketing in Developing Countries, Russia, China, India
11.	Global Marketing Strategy	Global Strategy, STP, Diversification, Focused
	Global Marketing Strategy	Global Strategy, STP, Diversification, Focused
12.	Global Products and Services	Global Products and Services, New product development, Services
	Global Products and Services	Global Products and Services, New product development, Services
13.	Global Branding	Global Branding, Nation Branding, Brand equity and managing brands
	Global Branding	Global Branding, Nation Branding, Brand equity and managing brands
14.	Global Advertising	Global advertising companies, Selected Countries, Communication process, Campaign Planning
	Global Advertising	Global advertising companies, Selected Countries, Communication process, Campaign Planning
15.	Global Promotion, E-Commerce, and Personal Selling	Global Sales Promotion, Direct Marketing, E-commerce, Personal Selling
	Global Promotion, E-Commerce, and Personal Selling	Global Sales Promotion, Direct Marketing, E-commerce, Personal Selling